About New Holland Agriculture
New Holland SA (Pty) Limited, which has distributed New Holland agricultural machinery and farming equipment exclusively in this country for many years, has established an enviable reputation as one of the farmer's most loyal, reliable partners.
New Holland Agriculture understands the business of farming completely and offers a broad, affordable product choice to ensure the local farmer keeps abreast with leading technology and mechanisation systems used on the most sophisticated farms throughout the world.
This quality branded farming equipment and competitively priced parts, is enhanced by a personal advisory and steadfast support service throughout the country. Operator and mechanic training is also provided.
With the sound financial backing of the Invicta Holdings group - specialists in engineering consumables and agriculture and construction equipment - New Holland Agriculture has significantly improved the availability locally of farming equipment for agriculture such as tractors, equipment and spares.
The company's rationalisation programme has encompassed the relocation of the Bothaville operation to an existing, centrally positioned facility in Johannesburg, which efficiently meets the demands of farmers throughout the country.
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Service to Farmer
Correct use of agricultural/farming equipment and the implementation of a proper maintenance programme enhance efficiency of operations and extend the service life of each product.
New Holland offers personal product training courses to the farming community and an ongoing technical support service for its broad range of farming equipment which includes tractors, combine and forage harvesters, balers and hay equipment.
The company recently hosted a comprehensive training course for staff, dealers and farmers. The curriculum, which covered practical and theoretical training, included in-depth training on tractors and appropriate implements for specific tasks.
In House Training
New Holland has made a substantial investment in an ongoing staff training programme in order to offer appropriate solutions to the farmer's specific requirements. New Holland's long term strategy is to establish and maintain close customer relations and to ensure continued improvements in service levels.
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